Introduction

Michael Baker, Richard Varey

1-15

Where marketing causes trouble

Verena E. Stoeckl, Marius K. Luedicke

19-28

Re-affirming the prevailing order?

Pierre McDonagh, William E. Kilbourne, Andrea Prothero

29-38

What is critical marketing studies?

reading macro, social, and critical marketing studies

Mark Tadajewski

39-52

Rehumanizing marketing (and consumer behaviour)

Ben Wooliscroft

53-58

Wants vs. needs

on the philosophical bases of humanistic marketing

Claus Dierksmeier

59-83

Marketing for mortality?

the Scottish case and the humankind index

Kathy Hamilton, Katherine Trebeck

84-97

Criminal marketing

an inhuman side of business

Nils Bagelius, Evert Gummesson

98-112

Can society nurture humanistic marketing?

Aliakbar Jafari

113-125

How is humanistic marketing possible?

A. Firat

126-133

Fusing back the human, radically

Nikhilesh Dholakia

137-149

Translating anthropological consumption theories into humanistic marketing practices

Ahir Gopaldas

150-163

Well-being marketing as humanistic marketing

Grace B. Yu, Dong-Jin Lee

164-175

Constructive engagement, macromarketing, and humanistic marketing

Clifford J. Shultz, Stanley J. Shapiro

176-191

Wisdom as excellence in commitment to the humanistic marketing practice paradigm

Djavlonbek Kadirov, Richard Varey

192-203

Power to the people

an essay on branding and global democracy

Thomas Boysen Anker

204-215

Responsible advertising for sustainable development

the case of French responsible agencies

Fabrice Desmarais, Sauveur Fernández, Jean-Marc Gancille

216-230

Sustainable marketing through the natural step

Diane M. Martin, John W. Schouten

231-243

Social networks and marketing happiness?

the potential role of marketing in an electronic world

Ed Vos, Richard Varey

244-256

Social business

everybody's business

Michael Baker

257-273

Closing commentary

towards humanistic marketing?

Richard Varey, Michael Pirson

274-279