Humanistic marketing

Edited by
Richard Varey, Michael Pirson

Humanism in Business Series | 1

Palgrave Macmillan

2014

Abstract

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.