Power to the people

an essay on branding and global democracy

Thomas Boysen Anker

pp. 204-215

in: Richard Varey, Michael Pirson (eds), Humanistic marketing, Basingstoke, Palgrave Macmillan, 2014

Abstract

The world is moving in two opposite and mutually incompatible direc. tions at one and the same time as if it was divided into two parallel universes: more prosperity for more people and yet even more poverty for even more people; the ideas of democracy literally catching fire as I write during the Arab Spring but also gruesome tyrannies and radical religious groups spreading dread and fear through terror and torture. Prominent political theorists have described each of these movements.