Introduction

Applied brand semiotics

Jamin Pelkey, Michael Pereira

263-271

Legendary brands and economic value

a semiotic approach

Kristian Bankov

273-291

Possibilities of materiality

application of a Peircean model of the sign for building new brands

Maciej Biedziński

293-311

Visual identity

systems and semiotics

Steven Skaggs

313-330

The semiotic layers of instagram

visual tropes and brand meaning

Mariane Cara

331-352

Life's a circus

a case study of the branding of camper shoes

Sonia Marques

353-370

Packing in meaning

applying Jakobson's model of communication to packaging design

Mark Lemon

371-398

Hypothetic inference as "peculiar musical emotion"

interpreting Hüsker Dü

Barry Stampfl

399-430

The Greimas centennial in review

Frank Nuessel

431-451

Visualizing semiotics and semioticizing vision

the role of semiotic theory in graphic design theory

Gary D. Shank

453-461