Radical innovation and end-user involvement

the ambilight case

Diederiks

Henriette Hoonhout

pp. 31-38

in: Knowledge, Technology & Policy 20 (1), 2007.

Abstract

To make technology research more effective and to deal with fierce cost competition, technology research should be more focused on radical innovation and needs to adopt a more end-user-focused approach. Product improvement is already quite often building on knowledge collected around consumers' experiences with these products to come with a next, improved generation of products. However, in case of creating novel products from 'scratch," this will be more difficult. The user-centered research approach including insights, scenarios, and experience prototypes provides a good method to incorporate the consumer perspective in the earliest stages of the product creation process. The development of the Ambilight TV will be used as a case to illustrate this approach.