Publication details
Verlag: Springer
Ort: Berlin
Jahr: 2014
Pages: 171-187
Reihe: Argumentation Library
ISBN (Hardback): 9783319063331
Volle Referenz:
, "Analogical argumentation in text genres", in: Systematic approaches to argument by analogy, Berlin, Springer, 2014
Analogical argumentation in text genres
empirical studies
pp. 171-187
in: Henrique Jales Ribeiro (ed), Systematic approaches to argument by analogy, Berlin, Springer, 2014Abstrakt
This paper addresses the role of analogical argumentation in multimodal persuasive text genres that are used in social practices. By considering the multimodal 'semiotisation" (linguistic and non-linguistic aspects) of the analogical argumentation presented in different text genres we will define a textual analysis methodology that takes into account the complexity of the text as our object of analysis. In order to prove the importance of analogical argumentation in these texts we will show samples of three multimodal text genres that were selected in Portugal during the last years—a political poster and two advertisements: one from commercial activity and the other from a non-governmental organization. This study provides some evidence on the influence of contextual aspects on both the multimodal argumentative materialisation of persuasive text genres and on the variousanalogical argumentative movements.
Publication details
Verlag: Springer
Ort: Berlin
Jahr: 2014
Pages: 171-187
Reihe: Argumentation Library
ISBN (Hardback): 9783319063331
Volle Referenz:
, "Analogical argumentation in text genres", in: Systematic approaches to argument by analogy, Berlin, Springer, 2014