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Publication details

Verlag: Springer

Ort: Berlin

Jahr: 2008

Pages: 121-138

ISBN (Hardback): 9780387875026

Volle Referenz:

Yingqin Zhong, Na Liu, John Lim, "Effects of cultural orientation on attitude toward anonymity in e-collaboration", in: Open it-based innovation: moving towards Cooperative it transfer and knowledge diffusion, Berlin, Springer, 2008

Abstrakt

The important role of attitude in the acceptance and diffusion of technology has been widely acknowledged. Greater research efforts have been called for examining the relationships between cultural variables and attitude toward technology. In this regard, this study investigates the impact of cultural orientation (focusing on an individual's degree of collectivism) on attitude toward e-collaboration technology. A theoretical model is proposed and subsequently tested using a questionnaire survey involving 236 data points. Self-reliance, competitive success, and group work orientation are found as significant indicators reflecting an individual's degree of collectivism, which in turn influences willingness to participate, evaluation of collaborative effort, and preference for anonymity feature. Subsequently, the three variables are found to affect perceptions about decision quality, enjoyment, uncertainty, and pressure in e-collaboration.

Publication details

Verlag: Springer

Ort: Berlin

Jahr: 2008

Pages: 121-138

ISBN (Hardback): 9780387875026

Volle Referenz:

Yingqin Zhong, Na Liu, John Lim, "Effects of cultural orientation on attitude toward anonymity in e-collaboration", in: Open it-based innovation: moving towards Cooperative it transfer and knowledge diffusion, Berlin, Springer, 2008