Images as utterances and as multimodal perceptual experiences

Céline Cholet

pp. 101-120

in: Dario Compagno (ed), Quantitative semiotic analysis, Berlin, Springer, 2018

Abstract

Eye-tracking measuring is developing in areas such as marketing, aeronautics, video game development and the cognitive sciences (Baccino and Colombi 2000; Traore et al. 2015; Boullier et al. 2009; Coello 2014; Horsley et al. 2014). These devices open up new research perspectives in the study of visual perception and human behaviour, such as reading strategies.