
George Rossolatos
monographs X
3 Publications
Impossibly good looks
a pragma-ontological approach to unearthing the latent rhetorical structure of anti-ageing advertising discourse
2018
Sign systems studies 46
A methodological framework for projecting brand equity
putting back the imaginary into brand knowledge structures
2014
Sign systems studies 42 (1)
Metodoloogiline raam Brandivaartuse projitseerimiseks
imaginaarse naasmine Branditundmise struktuuridesse
2014
Sign systems studies 42 (1)
3 Publications