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George Rossolatos

monographs X

3 Publications

Impossibly good looks

a pragma-ontological approach to unearthing the latent rhetorical structure of anti-ageing advertising discourse

2018

George Rossolatos

Sign systems studies 46

A methodological framework for projecting brand equity

putting back the imaginary into brand knowledge structures

2014

George Rossolatos

Sign systems studies 42 (1)

Metodoloogiline raam Brandivaartuse projitseerimiseks

imaginaarse naasmine Branditundmise struktuuridesse

2014

George Rossolatos

Sign systems studies 42 (1)

3 Publications